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So, how does this impact your business? It means that advertising must evolve to meet these consumers where they are. Top of Mind Awareness (TOMA) isn’t just about getting your name out there anymore; it’s about engaging your audience through multiple channels and platforms. Think Facebook ads, Google search ads, email marketing, and yes, even the old-school…

As we gear up for 2025, it’s time to talk about something crucial for your business: Top of Mind Awareness (TOMA). In a fast-paced, ever-changing market like Middle Georgia, being the first name your customers think of when they need your product or service is everything. In today’s world, your potential customers are constantly bombarded…

The short answer is YES! Google My Business is the way patients find your practice information on Google Search, especially on mobile devices. It literally puts you on the map. . .the google map. But that’s not all. Google My Business can be considered even more important than a website when it comes to search…

The term “branding” may seem old school, but it is more relevant today than ever. And what has become more apparent is that your “personal brand” may be the most important of all. So what is a personal brand? Your personal brand is how you differentiate yourself from the others. Your brand is both what…

I have to say that the messaging around the pandemic could be the worst PR campaign in the history of PR campaigns. Now I’m not suggesting that its anyone’s fault. But, in hindsight it seemed to be a guessing game from the get go. But there is a lesson here: when the message is constantly…

A quick search brought 2 definitions of the word Huckster: One who produces promotional material for clients to help sell their products through advertising One who sells or advertises something in an aggressive, dishonest, and annoying way. I prefer to think of the term huckster as someone who has the ability to create a perception…