What is Google My Business and Why Do You Need It?

Say what you want about Google and their “Fire,Ready, Aim” style of trying new things, but they do encourage all of us to make use of what they offer in a way that is above the board and relevant to the searcher. Google My Business is no different. By giving the edge in search rankings and maps to those businesses who actively use their GMB page, Google is forcing everyone to jump in and participate.

Google My Business is basically a listing service for local business. . .on the surface. But, behind the scenes, Google is using the information that is provided on your Google My Business page to help rank in SERPS, Google Maps and serve as the information box when someone searches for your business directly.

There are a list of best practices for setting up and using your Google My Business page, (link provided at the end of this article) and although extensive, it is best to get your page verified and populated with basic information, and then work on the rest over time. It may even be helpful to make slow changes over time as google likes the activity and fresh content.

So if you want your business to move up in the rankings, Google My Business is the best place to start. It’s free and easy to manage so it doesn’t take money. It just takes time.

If you would like us to assist you with your Google My Business Page, and Search Engine Ranking please contact us today.

Link to best practices: https://support.google.com/business/answer/3038177?hl=en